Growing your blog is a task, for which you will need a team of writers. Businesses also hire writers from outside, which create content such as written articles, audio, video, and images for the company.
Growing your blog is a task, for which you will need, a team of writers. Businesses also hire writers from outside, which create content such as written articles, audio, video, and images for you blog. A great content creator from the outside gives your blog a range of perspectives and can gain more traffic, especially if they are an influencer. Influencers have their own follower base and are connected to other key players in media outlets, consumer groups, or industry associations.
So where can you find content creators? Mostly, they are found while searching for blogs that are similar to yours in topic. If you wish to create content about dieting, then you can search for “diet blogs” and find links to blogs and authors. Search deep into your results page, way beyond the first page on Google. You might stumble across a good writer who is not receiving much traffic yet. Usually these bloggers love writing for someone else in order to grow their presence on the web.
Potentially, you could also search for content creators on Twitter. Content creators usually use Twitter to distribute links to their content. Apps like Narrow allow you to search Twitter Bio’s for specific blog topics, authors, speakers etc. Moreover, individuals who comment on your posts on a regular basis are engaged with you, they know your style and may be writers and speakers looking for exposure.
Last but not least, consider creating a Write for Us page on your website. This way interested writers may supply articles which you can evaluate. Make sure you create clear guidelines on what you need. Below you can see a great example of a Write for US page from OpenSource.
Once you find contributors, you will need to reach out to them. Outside content creators will produce content for your blog for money or exposure… usually both. As far as money is concerned, you just pay a certain amount to the writer, and they create content for you. If you are not very sure how much a writer costs you can search through websites such as Fiverr.com.
You may also be able to offer exposure to your audience if the writer is not very famous yet. If your blog has great traffic, outside writers may be interested. The more exposure you have to offer to writers the less you will have to pay for their content. To be completely honest, if your blog reaches a critical mass, you won’t need to pay anything for content – writers will come to you for the exposure.