By now, we have all become quietly familiar with the concept of digital content marketing. It first began with words, then pictures came along and soon progressed to include all other forms of content that digital marketers could get their hands on.
Now, if a picture says 1,000 words, then a video says a whopping 1.8 billion. So maybe you’ve been blogging and you have graphic design down to a fine art but have you considered you’re missing out on by not tapping into the vast power of online video marketing?
From questions to ask yourself before you get started, to an in-depth analysis of the various forms of video content out there, we will be guiding you through the key elements that will enable you to create a digital video marketing strategy that sticks!
Whether you believe it or not – the concept of digital video marketing has been around since the year 1941 but with such a plethora of content available to the globe’s 2.9 billion smartphone users, in addition to with their ever-decreasing attention span, makes for the best opportunity to hit the current market with some well made, tasteful video.
Make sure to answer the following questions:
- who is your targeted audience?
- what is your goal?
- how much are you willing to spend?
- where do you want to post your videos?
- what time will you be posting them?
Types of videos you could make:
- explainer videos
- live streams
Stats to track and watch out for to gauge the success of your video marketing:
- view count
- social sharing
- conversion rate
With the above in mind you’re ready to start your video marketing and propel your business to new heights.
Hope you found this information interesting. Thank you for tuning in!