It all begins and ends with the search engine. A search engine is a digital robot that is essence, ‘crawls’ all over the web like a spider. ‘The spider’ is known as Googlebot and it uses huge supercomputers to crawl over billions and billions of webpages, otherwise known as scanning.
It does this to file and store the information it finds in a coherent index, so we can then come to search for it. This is known as the Google Index and we access it using the Google search bar. Since the Google Index is the most widely used of all search engines, most marketers use it as a point of reference for their strategies when it comes to SEO (Search Engine Optimization), search keywords, volume and many more.
The provision of answers
You submit a search and the Google spider crawls all over the web to provide the most relevant answer to your question. But how exactly is the prioritization for the results of the first page display? Firstly, is history as a point of reference in order to display the most relevant results to you! For instance, if you are a huge golf fan and search for the world golf then there is a very good chance that the results that will be displayed first in your browser will be related to the game and probably not the car. Alternatively, if you sell cars you are most likely to see results to the golf car and not the game.
The second point of reference is a webpage’s weight. Google weighs a webpage and determines its weight based on how much traffic comes to it daily, the bounce rate it has, the amount of engagement and of course its SEO. As per Google’s definition of authoritative source it’s when the date or information that can be found on a certain website or webpage is engaged so much by the general public that it’s most likely fact and not up for debate.
Target audience and keyword research
Understanding who your target audience is, will help you not only provide a better product to your users but understand down to the comma what your target audience searches for. A very simple and effective way to understand what the most searched queries are in your niche, is type on Google questions you think are common and wait and see what kinds of results drop down. These results you see in the dropdown are the most popular queries (for the way you typed in your sentence)
Rising to the top
You need to keep an eye out for these four aspects, and you can expect to see results in your Google ranking.
- Webpage or website is compatible with as many browsers and devices as possible. This means it is not only responsive for desktops but mobile devices too.
- Webpage’s navigation is easy to follow and the layout of your website is not complicated but in fact straight forward.
- The user can easily tell what you are about and that you are delivering your message immediately. If your prospects take forever to find what they are looking for and have to endlessly sift through information irrelevant to their query, they will inform consider you irrelevant
Hope you found this information interesting. Thank you for tuning in!