The Internet – a place where people meet, socialize and connect on many different levels. People also discover, interact and share content through the internet, and every type of content will find its user:
Some people like funny cat videos, others like inspiring podcasts, educational videos on different subjects and the list goes on and on. Content which is valuable and engaging will always find its user. Publishing platforms, which are cheap or even free, such as WordPress, Youtube, iTunes allow even small businesses to publish their content and potentially make it viral. This ease comes with a cost, since it is available to literally everyone, you can only imagine the amount of competition a business is going to have content wise.
Content planning is extremely important if you want to stand out and make unique, engaging content. Without a content strategy you are digging yourself a hole. The demand for content is growing nonstop, every minute more that 1,000 blogs are produced, and 72 hours of new video are uploaded to Youtube. This itself, explains the importance of content marketing. Quality demands a plan, which can potentially make your content go viral, although virality is almost always the result of pure luck. Content marketing and blogging are two different things, marketers often confuse the two.
Blogging is not the only part of a well-balanced content strategy, even though it is extremely powerful and versatile. Blogging with no direction is something you should avoid, take some time and make a content plan before writing another blog post. The plan usually includes the type of content you will produce, the audience it is produced for and the purpose of the blog.
The frustration with digital marketing, which is faced by many companies, can be traced back to their useless act of creating content without clear audience or objective. Having an idea which path to take and which direction you are going will make the process much more enjoyable and simpler.
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