What does the following mean about your business and what does it mean about your SEO with regards to the Google Index?
Let’s start with these 2 interesting statistics.
“93% of consumers say online reviews impact their purchasing decision.
82% of consumers make a special effort to read the reviews before they purchase a product.”
Online reviews and what they mean
It comes as no surprise that reviews can majorly impact on your organic search traffic. They are after all an excellent example of long-tail keywords. To add to that, they produce what we call off-page SEO impact that increases search engine trust as they can count as real engagement and that is always rewarded by the search engine. However, before they move the needle on your SEO towards the desired direction, they first have to move the prospect.
Online reviews increase E-A-T
E-A-T (Expertise, Authoritativeness, Trustworthiness) is an acronym first used by Google in the year 2014 as a reference point to their raters. The “E-A-T score” has only increased in importance since that year. Think of Raters (actually known as Quality Raters) as a manual check conducted by the engine and balance system used by Google’s algorithm: Google Raters across the globe manually review millions of search results each day. Their aim is to score each page based on their quality (determined by the E-A-T score).
How to get more reviews?
Well this is obvious. Have a comment section or even a forum type page on your website to enable users to share their experiences and satisfaction levels with regards to your product or service. You can also use social media platforms as means of allowing your users to leave some thoughts and maybe even reward them for doing so.
Hope you found this information interesting. Thank you for tuning in!