Pay per click or PPC for short, ad marketing and other forms of advertising have become not only popular but effective — tools for plenty of businesses.
But, if you are new to paid advertising, it is vital to know that there are multiple disciplines that fall under this particular umbrella. Understanding their differences and figuring out which digital strategy will pay off best for your business is not always the easiest thing or as straightforward as it might initially seem. Together we will be exploring the advantages and disadvantages of each below.
The Basics of PPC
Before we dive into the different types of paid ads, let’s clarify what PPC advertising is.
The PPC advertising model places a business’ ads in the search engine’s search results or on another website in an attempt to generate more traffic back to the advertiser’s website. The ads are usually tied to specific keywords in a search engine, or placed on sites with similar content to the products or services being offered in the advert.
Rather than paying a standard fee for the ad which would mean paying for impressions, the company pays for each click — that is, they pay each time someone clicks on the ad and goes to their website. PPC can be a very effective marketing tool because it can quickly and easily find new prospects who are perhaps interested in the products or services that a company already offers. Because industrial PPC ads take potential buyers straight to a website, they also provide a direct connection with new customers without the hassle of having to conduct research alone.
With that in mind, do PPC ads sound ideal for you? You can profit from them whether you are the manufacturer or advertiser and the beauty of it is that it’s a win-win situation!
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