In your role as a content marketer, you need to track your blog and social media analytics in order to understand trends. These trends are going to help you figure out the direction of your blog and social media efforts.
With so much information out there, do you often find yourself asking these questions regarding your marketing tools?
- Is all this information necessary? Which metrics matter? What’s the scale of data that is being studied?
- Will this tool tell me exactly what I need to do without too much hassle?
- How will this information contribute to the future success of my content marketing efforts?
- How long do I have to wait for the results to show?
By using machine learning tools, you will be able to easily shift your content marketing strategy to be more effective and useful for your audience. To increase job efficiency, machine learning tools can reduce the time it takes to manually track and decipher your data into effective actionable tasks that will lead to predicted success.
Refreshing your content strategy now entails creating personalized content that is predicted to give you engagement well-before you trial-and-error blog topics.
It’s time to break out that polish.
Here are some intelligent marketing tools that will save you time. Additionally, provide you with an even more accurate and adaptive way to create and share content that connects.
Breaking it down to its components:
Insights shows you which audience level gives you the most engagement and how much more you could be getting using predictive analytics.
Writer is an intelligent content editor that highlights specific parts of your blog that is achieving your standard for optimal engagement as well as the areas that are not. Scheduler takes out the guesswork of manually scheduling out articles to social, by automatically placing them in the best time for engagement unique to every user based on their social engagement behavior.
Hope you found this information interesting. Thank you for tuning in!