Being a marketer in today’s marketing landscape requires you to be at the top of your game. The competition is fierce and the margin for error seems to decrease by the day.
To truly get ahead, you need an edge over your competitors someone or something that they don’t have. Below you’ll find a comprehensive list of digital marketing tips to help you learn how to increase the performance of your digital marketing program.
1. Optimizing your Google My Business listing is a must
Most of your prospects will start their search for a particular product or service on Google of course. In order to amplify visitor satisfaction Google has adjusted its algorithm to target by geographical area (which is convenient). To ensure the visibility of your company is better in Google’s Map and the Google search, the most secure and best place to ensure this is none other than the Google My Business page.
2. Make sure your site is multilingual
It comes as no surprise that people get more comfortable with their websites in their native language. So what better way to interact with your prospects than in their native language?
A survey of 2,430 consumers in 8 different countries taught us about how language affected their purchasing behaviors. They found the following to be true statistically:
- 72.1% of buying customers spend most or all of their time on websites in their native language.
- 72.4% of prospects said they would be more likely to buy a product with information in their own language.
- 56.2% of prospects said that the ability to obtain information in their own language is more important than any price they have to pay.
This shows us the following: that there is a high chance to convert the visitors into your buying customers if you offer your products and services in their native tongue.
3. Running contests
It is with no doubt, a super exciting way to tell people about your business. It doesn’t matter what type of business you own if you want to create a curiosity regarding your brand locally it’s very effective to arrange any entertaining games or contests for your targeted audience. The amazing thing, you can do it online or offline. Both hold different but strong ability to increase the clientele of your business.
4. No one ever lost from customer loyalty programs
It is like rewarding your existing customers for consistently choosing you. Moreover, you can increase sales revenue without having new customers. Offer discounts to your customers on 5th purchase, more discounts on 10th purchase from your online site.
The main focus of your loyalty program should be first, increasing purchase frequency and second increasing the average purchase amount.
5. Introducing a mobile-friendly app
Despite the nature of your online business, we can guarantee a huge % of your customers are using smartphones. If the investment of time is not an issue, you may want to start thinking of introducing a mobile app because people tend to spend a good time on their phones.
Hope you found this information interesting. Thank you for tuning in!