A successful brand is like a great artisan gin, it features the right blend of base spirit and honors the reputation of its firm as a whole, with amazing botanicals, the distinctive flavor provided by its employees.
Below to this article, you will find some of the ‘must haves’ tools to use to propel your branding to the next level.
1. Video Branding
Following the invention of the digital camera and then the inter-web, video branding has become one of the most used tools because it enables brands to express their objectives in a very subtle manner.
There are no limits to video branding because it harbors audio and visual content, which makes for more reception in prospects’ minds.
Video branding can be used to:
- Enable the brand to showcase its products or services
- Convey messages and values
- Communicate with the customers directly
- To showcase tutorials for a more convenient use of products and services
2. Visual Branding
Visual Branding is aspects of a business like the logo design, its online designs, pamphlets and various visual-textual content that enable customers and prospects to identify it at a glance.
There’s a saying that goes like this: “The first impression is the last impression.”
What it means that it is important to make a good first impression so that the prospects can identify the brand by looking at the logo design and start associating the color combinations used with you.
To put this in a few examples example:
“When you see a big yellow ‘M’, the first thought that comes to the mind is McDonald’s.
When you see a half-eaten apple, the first thought is Apple Inc.
When you see a jaguar symbol, the first though is the Jaguar car company.”
3. Word of mouth Branding
Your brand is established when other people start talking about it.
Word of mouth promotion is considered to be one of the best and most useful forms of branding because it is the most credible and the content basically goes viral on its own with your prospects propelling it to highs.
It can be directed to boost sales and increase brand awareness, but it is hard to initiate because it requires prospects to like the name or content of your brand genuinely and willfully share it on their personal social media platforms to communicate the brand’s message further.
These are some of the more uncommon branding tools companies often overlook. Let us know which one worked best for you!
Hope you found this information interesting. Thank you for tuning in!