When approaching how to execute and optimize any email marketing campaign, you need to ensure that first of all, all your data is in order.
Before doing, that don’t even entertain the thought of launching anything. Secondly, consider all aspects of your strategy to determine your approach.
This may sound cliché but like all clichés, it’s the truth. Ensure that all recipients of your marketing emails have registered to receive material from you. You would be surprised how important this step is. You don’t want people feeling like they were somehow sucked into your funnel without them knowing what’s going on. This will only serve to irritate prospects that could have perhaps bought your service/product but now definitely won’t.
The whole idea of email campaigns is to ensure that you find the sweet spot between persistence and being outright annoying. This means you shouldn’t use very pushy language or even exaggerate too much. You do however, want to be persuasive.
Always try to make your potential customers truly understand in what ways they will benefit from buying what you are promoting. You can do this by talking of your own experiences with the product. This will serve as a kind of testimony.
When campaigning, make sure to watch the positioning of things on your email like the images and the text. It is generally recommended and probably best that you avoid sending emails out with any attachments. Many times, providers like Gmail may mark it as spam or even worse a virus. Then not all your list will receive it. Things like font size also play a big role.
Before clicking the send button it’s best that you test your emails. Send them to dummy email accounts in order to see what they look like when received. It is pivotal that everything is kept clean and professional. This will also give you a heads up if you’re hitting the spam folders.
It is time to ensure you are doing it right. Take advantage of these tried and tested methods as you continue to optimize your marketing strategy.
Hope you found this information interesting. Thank you for tuning in!