It is prudent to take a step back and reflect on crucial factors that played a role in the success of marketing campaigns.
Now, the onus is on you to maintain the momentum and further develop your digital strategies. It is also vital to understand the pace at which contemporary technology is changing. It is no wonder that technologically reliant software and hardware are evolving at a breakneck speed.
Online Promotion is as important as even using technology to promote your brand online! These are some of the benefits:
- Increases Brand Awareness
- Helps your business reach a wider audience
- Fairly lower Cost
- Certain aspects of online promotion can be automated – smaller team
- More measurable results
- An alternative solution for businesses and startups with smaller budgets
We have gathered 3 free ways to use in order to promote your brand online.
1. Affinity marketing is interesting to look at too
When a business partner with an organization is willing to provide goods in exchange for access to a new market this is called a mutually beneficial exchange and is known as affinity marketing.
“A real life scenario: a local bakery that provides bread for the cafe down the road is an example of affinity marketing. The bakery is the business providing the goods, and the cafe is the organization that opens up a new market to the bakery by using the bakery’s bread to serve the cafe’s customers.”
2. Earned media/PR (free media)
When we’re talking about earned media we are referring to publicity earned via promotional efforts other than paid media advertising. For example, if your local newspaper wanted to run an ad for your new company free of charge, this would be a solid example of earned media.
3. Have you tried storytelling?
A more personable way to breathe some life into your brand is storytelling. Why? Simple because makes a connection with the prospect first, and sells the product second. If a prospect customer can emotionally relate to the story, the message is considered genuine and your product is likely to sell itself.
“Real life example: When John Lewis created their Christmas ad, they encouraged the entire nation to forge an emotional connection to the brand by using a human story, often circulating around family values. This is storytelling in a solid example.”
Hope you found this information interesting. Thank you for tuning in!