Over the last three years, marketers have learned to divide their campaigns in 3 difference categories – traditional, digital, and social.
Traditional marketing has slowly faded out of the picture as Internet became more popular alongside digital media options for advertising. Nevertheless, traditional marketing still has a role in the marketing game, when properly aligned along with the other activities. People are now addicted to their social networks. Traditional marketing is not the only one fading, digital marketing is also getting cannibalized by social media marketing… and it is obvious.
Its quite natural that new marketing platforms usurp the ones that came before. Radio, for example, took away the audience for print, TV conquered the radio audience, and Internet stole from every one of these platforms, and it seems like social media is on its way to overtake them all. It is happening at lightning speed. It took Instagram only one and a half years to earn an unbelievable amount of audience. For comparison, it took thirty-eight years before 50 million gained access to radios. People can multitask and share, post and discuss things on social media platforms while crossing the road. This instant availability that social media offers, is winning the game.
From a marketing perspective, social media is the fastest growing marketing sector. Marketing plans can no longer be strictly divided and must include social media. One problem is that not all entrepreneurs and marketers have understood this, and its costing them a fortune. Having a Facebook page and an Instagram account is critical for brand loyalty and credibility. Its not just about being present on these platforms… it must be done in a correct and professional manner. There are businesses that do not invest even 1% of their returns into social media campaigns, even though people spend at least 10% of their time using their phones every day.
The reason a business is not getting the followers/traffic it should, is because most of the time the content that is being published is not up to standards. It is not enough to take material created from one platform and just throw it in another. Each platform has something special, and a business should be willing to invest the time and resources to educate themselves on these platforms. Twitter, for example, is more suitable for text… yes simple text. Instagram is more of a visual platform where people thrive on Photographs and to a smaller extent, videos. Youtube is renowned for its collection of videos. You can read more on how to make great content here.
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