We have discussed how to work with content writers in our previous post. But one crucial thing we have not discussed is how to come up with a great blog post title.
The headline is important because it is the first thing the reader sees, and only then decides if they want to spend time on reading your post, or not.
How is it that people come up with great blog headlines that engage the audience? Simple, there are six different categories that great blog headlines fall into, and here we will discuss each and every one of them.
1 Self-interest headlines
These headlines are ones that you should use frequently. They are direct and emphasize a specific benefit that your audience will gain by reading the article. Some examples of self-interest headlines are listed below:
- Create an excellent content marketing plan
- How to save up money for a house
- Top 10 supermarkets in Ohio
2 Using people’s curiosity
The self-interest headlines work because they portray a direct benefit to the reader, whereas curiosity-based headlines work the exact opposite way. These headlines pique the readers interests without giving away too much information, and this leads to a higher number of clicks. These headlines must create an itch which has to be scratched. But be careful, curiosity headlines can also be annoying to your reader if the content fails to live up to the expectations. Do not mislead your reader under any circumstance. Below are a couple examples of curiosity-based headlines:
- 10 things you never thought your laptop can do
- Why you should never drink raw milk
3 Emergency headlines
Urgency and scarcity are very effective in luring your target audience. These headlines emphasize on acting now or else the audience might miss out. This technique should not be used at all times because at a point you may aggravate your audience. Using these types of headlines all the time may also backfire, since it is not possible to have an urgent blog post at all times and your audience might lose trust in your content. Some examples would be:
- Tickets for blogging seminar are running out! Get yours now!
- Free cooking classes: Last chance to enroll
4 Using a warning statement
People are usually motivated to take action if they believe they can avoid pain. Warning headlines incorporate a promise that the reader can protect him or herself by taking action. Some examples would be:
- Warning: Do not buy baby food until you read this
- Is your child’s pillow harming their health?
- Do not turn on your air conditioner before you read this.
5 Borrowing authority
Humans often look at the behavior of others when making decisions, such is human nature. This can be used in your headlines by mentioning some kind of success story, citing familiar and influential names. Using “social proof” is something smart marketers do. This makes it easier for people to make choices. Here are some examples to consider:
- What does Ronaldo’s diet consist of?
- Here is the new video from Robbie Williams
6 Using fresh content
Keep your audience up to date in the field you specialize in. This way your readers will feel tuned in. These cutting-edge posts need a headline that stands out and conveys urgency. These headlines work well when combined with a curiosity element. Take these examples:
- New treatment for blood cancer
- News immortal species discovered in the Caribbean