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Category Archives: Strategy

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Digital Marketing for Small Businesses – Part 2

Marketing, StrategyBy TheodoraSeptember 12, 2020

Since the modern world made the internet an inevitable part, to grow any business, the present competitive marketplace demands smart digital marketing strategies. Startups and small businesses should follow the most profitable…

Digital Marketing for Small Businesses – Part 1

Marketing, StrategyBy TheodoraSeptember 8, 2020

Reaching out to targeted clients at the right time is everything that Digital marketing is. Today, with the technology and digitalization, the best way to develop your business is through online customer…

Merger of Data Platforms

Marketing, StrategyBy TheodoraSeptember 5, 2020

Vendors will start trying to merge customer data platforms and data management platforms. Achieving a valid point of view of a customer’s purchase journey has been the way to go for marketers…

Strategies of digital marketing

Marketing, Psychology, StrategyBy TheodoraAugust 18, 2020

With a little over three billion people online, it’s natural that the current marketing landscape is for the most part digital, which is why you require a digital marketing plan to survive…

When to Post on Social Media?

Marketing, StrategyBy TheodoraAugust 11, 2020

If your brand is planning to create a digital marketing strategy, the most important piece of advice we have is to always keep in mind that the right level of brand exposure…

3 Mistakes that turn off Social Media engagement

Marketing, StrategyBy TheodoraAugust 8, 2020

Whether you are a small or medium sized business that is planning your marketing strategy, you need to keep in mind that the right level of brand exposure for your budget varies.…

How to use Social Media as a branding tool

Marketing, StrategyBy TheodoraAugust 4, 2020

A successful brand is like a great artisan gin, it features the right blend of base spirit and honors the reputation of its firm as a whole, with amazing botanicals, the distinctive…

Digital Strategy & steps to follow

Marketing, StrategyBy TheodoraJuly 28, 2020

Digital strategy is an ever-evolving process; something every company is always striving improve and be more efficient with. Deeper insight leads to a better strategy; and both push for higher campaign ROI…

Increase your Marketing performance

Marketing, StrategyBy TheodoraJuly 21, 2020

Being a marketer in today’s marketing landscape requires you to be at the top of your game. The competition is fierce and the margin for error seems to decrease by the day.…

Free ways to Online Promotion

Marketing, StrategyBy TheodoraJuly 18, 2020

It is prudent to take a step back and reflect on crucial factors that played a role in the success of marketing campaigns. Now, the onus is on you to maintain the…

Promote Your Brand Online

Marketing, StrategyBy TheodoraJuly 14, 2020

Most of the following free methods have worked wonders for many and we are sure they are going to work for you too. With that said, we are quite sure you will…

Reviews for SEO improvement

Marketing, StrategyBy TheodoraJuly 11, 2020

What does the following mean about your business and what does it mean about your SEO with regards to the Google Index? Let’s start with these 2 interesting statistics. “93% of consumers…

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