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Category Archives: Marketing

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Digital Marketing for Small Businesses – Part 2

Marketing, StrategyBy TheodoraSeptember 12, 2020

Since the modern world made the internet an inevitable part, to grow any business, the present competitive marketplace demands smart digital marketing strategies. Startups and small businesses should follow the most profitable…

Digital Marketing for Small Businesses – Part 1

Marketing, StrategyBy TheodoraSeptember 8, 2020

Reaching out to targeted clients at the right time is everything that Digital marketing is. Today, with the technology and digitalization, the best way to develop your business is through online customer…

Merger of Data Platforms

Marketing, StrategyBy TheodoraSeptember 5, 2020

Vendors will start trying to merge customer data platforms and data management platforms. Achieving a valid point of view of a customer’s purchase journey has been the way to go for marketers…

Privacy Regulations & First-Party data

MarketingBy TheodoraSeptember 1, 2020

Privacy Regulations will make first-party data even more pivotal It’s no lie that companies oftentimes struggle with not only collecting but understanding the data they gather from customers as a result of…

Creativity to replace user acquisition

Marketing, PsychologyBy TheodoraAugust 29, 2020

Creativity is an aspect to replace user acquisition as the first priority, as a natural consequence of its strong elements. 2020 marks the 25th anniversary of the very first banner advert, which…

Strategies of digital marketing

Marketing, Psychology, StrategyBy TheodoraAugust 18, 2020

With a little over three billion people online, it’s natural that the current marketing landscape is for the most part digital, which is why you require a digital marketing plan to survive…

When to Post on Social Media?

Marketing, StrategyBy TheodoraAugust 11, 2020

If your brand is planning to create a digital marketing strategy, the most important piece of advice we have is to always keep in mind that the right level of brand exposure…

3 Mistakes that turn off Social Media engagement

Marketing, StrategyBy TheodoraAugust 8, 2020

Whether you are a small or medium sized business that is planning your marketing strategy, you need to keep in mind that the right level of brand exposure for your budget varies.…

How to use Social Media as a branding tool

Marketing, StrategyBy TheodoraAugust 4, 2020

A successful brand is like a great artisan gin, it features the right blend of base spirit and honors the reputation of its firm as a whole, with amazing botanicals, the distinctive…

Current impact of Social Media

MarketingBy TheodoraAugust 1, 2020

The relationship between brands and their consumers has changed drastically, all thanks to the impact of social media marketing. Social media marketing has turned the tables giving control and power back to…

Digital Strategy & steps to follow

Marketing, StrategyBy TheodoraJuly 28, 2020

Digital strategy is an ever-evolving process; something every company is always striving improve and be more efficient with. Deeper insight leads to a better strategy; and both push for higher campaign ROI…

Video marketing tips for your business

MarketingBy TheodoraJuly 25, 2020

By now, we have all become quietly familiar with the concept of digital content marketing. It first began with words, then pictures came along and soon progressed to include all other forms…

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