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Since the modern world made the internet an inevitable part, to grow any business, the present competitive marketplace demands smart digital marketing strategies. Startups and small businesses should follow the most profitable…

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Tag: Marketing

Reaching out to targeted clients at the right time is everything that Digital marketing is. Today, with the technology and digitalization, the best way to develop your business is through online customer…

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Tag: Marketing
Peter Stocker

Merger of Data Platforms

Vendors will start trying to merge customer data platforms and data management platforms. Achieving a valid point of view of a customer’s purchase journey has been the way to go for marketers…

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Tag: Marketing
Paul Grute

Privacy Regulations & First-Party data

Privacy Regulations will make first-party data even more pivotal It’s no lie that companies oftentimes struggle with not only collecting but understanding the data they gather from customers as a result of…

Tag: Marketing
Paul Grute

Creativity to replace user acquisition

Creativity is an aspect to replace user acquisition as the first priority, as a natural consequence of its strong elements. 2020 marks the 25th anniversary of the very first banner advert, which…

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Tag: Marketing
Paul Grute

Technology to increase team connections

Today, Technology is here to increase, not only channel but team connections. Marketers and advertisers alike have come to understand the importance of not only pushing advert content but providing a unified…

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Tag: Marketing
Paul Grute

Automated Tech to deliver right data

More businesses will start using automated technology to make the most out of their data! The market of advertising technology is forecasted to record exponential growth between 2020 and 2023. A lot…

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Tag: Marketing
Paul Grute

Strategies of digital marketing

With a little over three billion people online, it’s natural that the current marketing landscape is for the most part digital, which is why you require a digital marketing plan to survive…

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Tag: Marketing

If your brand is planning to create a digital marketing strategy, the most important piece of advice we have is to always keep in mind that the right level of brand exposure…

Tag: Marketing
Paul Grute

When to Post on Social Media?

If your brand is planning to create a digital marketing strategy, the most important piece of advice we have is to always keep in mind that the right level of brand exposure…

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Tag: Marketing

Whether you are a small or medium sized business that is planning your marketing strategy, you need to keep in mind that the right level of brand exposure for your budget varies.…

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Tag: Marketing

A successful brand is like a great artisan gin, it features the right blend of base spirit and honors the reputation of its firm as a whole, with amazing botanicals, the distinctive…

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Tag: Marketing
Paul Grute

Current impact of Social Media

The relationship between brands and their consumers has changed drastically, all thanks to the impact of social media marketing. Social media marketing has turned the tables giving control and power back to…

Tag: Marketing
Paul Grute

Digital Strategy & steps to follow

Digital strategy is an ever-evolving process; something every company is always striving improve and be more efficient with. Deeper insight leads to a better strategy; and both push for higher campaign ROI…

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Tag: Marketing

By now, we have all become quietly familiar with the concept of digital content marketing. It first began with words, then pictures came along and soon progressed to include all other forms…

Tag: Marketing
Paul Grute

Increase your Marketing performance

Being a marketer in today’s marketing landscape requires you to be at the top of your game. The competition is fierce and the margin for error seems to decrease by the day.…

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Tag: Marketing
Paul Grute

Free ways to Online Promotion

It is prudent to take a step back and reflect on crucial factors that played a role in the success of marketing campaigns. Now, the onus is on you to maintain the…

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Tag: Marketing
Paul Grute

Promote Your Brand Online

Most of the following free methods have worked wonders for many and we are sure they are going to work for you too. With that said, we are quite sure you will…

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Tag: Marketing
Paul Grute

Reviews for SEO improvement

What does the following mean about your business and what does it mean about your SEO with regards to the Google Index? Let’s start with these 2 interesting statistics. “93% of consumers…

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Tag: Marketing
Paul Grute

Social Media Automation

Social media automation has got to be one of the ficklest concepts, marketers are forced to use. Forced because there is no doubt that it is a necessary evil. Pretty sure you…

Tag: Marketing

In your role as a content marketer, you need to track your blog and social media analytics in order to understand trends. These trends are going to help you figure out the…

Tag: Marketing
Paul Grute

Fully exploit Email Marketing

When approaching how to execute and optimize any email marketing campaign, you need to ensure that first of all, all your data is in order. Before doing, that don’t even entertain the…

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Tag: Marketing
Paul Grute

PPC Marketing

Pay per click or PPC for short, ad marketing and other forms of advertising have become not only popular but effective — tools for plenty of businesses. But, if you are new…

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Tag: Marketing
Paul Grute

Marketing strategy Tips

Developing a solid online marketing strategy is pivotal for any growing business. If you don’t have one, all your efforts to attract new customers will most like turn out to be unfruitful.…

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Tag: Marketing
Paul Grute

Choosing the right font

Think about your today’s outfit and wonder.. What does it say about you? Often times, not to say that this is right, people form a first impression based on your appearance. Assumptions…

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Tag: Marketing
Paul Grute

Successful Email Marketing

Getting into email marketing is not one of the easiest things to do. It sounds like it would be relatively easy to simply get a big number of email addresses and send…

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Tag: Marketing
Paul Grute

Affiliate Marketing

In today’s digital world, it is safe to say we all mostly live online. May professions even have been rendered obsolete as a result of the digitization of the globe. Not all…

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Tag: Marketing
Paul Grute

Increase Sales with Marketing

Increasing your sales or revenue is one of many common digital marketing objectives. Companies often employ this objective to first build their customer base, and with time, to generate income. Several marketing…

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Tag: Marketing
Paul Grute

Evergreen content

Evergreen content is, as the name implies, timeless content. It’s content from resources that are usually in-depth inspections of a particular problem, trend, solution, or even topic. It helps to target the…

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Tag: Marketing
Paul Grute

Rebranding of your business

Rebranding your company can be challenging, because it is a task that involves much more than just deciding on a new name, colour or new mood board. It’s more about the rebirth…

Tag: Marketing
Paul Grute

The importance of SEO

It all begins and ends with the search engine. A search engine is a digital robot that is essence, ‘crawls’ all over the web like a spider. ‘The spider’ is known as…

Tag: Marketing
Paul Grute

The 4P’s of the Marketing Mix

All we need to do with Marketing is putting the right product in the right place, at the right price, at the right time. It is not as easy enough proposition as…

Tag: Marketing
Paul Grute

Call to Action in Marketing

Call to actions or CTAs for short are by definition, phrases or single words that tell your target audience to take a specific action. They are usually written in the imperative tense…

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Tag: Marketing
Paul Grute

A/B testing and Marketing

The A/B testing is also known as multivariate or split testing! It is conducting a split test is setting two or more variations of the same website, email or digital deliverable in…

Tag: Marketing
Paul Grute

Advertising on Social Media

There are many ways to get the word out about your product and reach your target audience. The more we advance technologically, the more ways there seem to be to do so.…

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Tag: Marketing
Paul Grute

Best Streaming Service in 2020

The base of Netflix subscribers is continually growing not just in the USA but abroad with a staggering total of 131.7 million subscribers both inside and outside the US as of September…

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Tag: Marketing
Paul Grute

iPhone 11 Enter Giveaway

The iPhone 11 is all the iPhone you’ll need, and here’s why. Ok, there’s no denying that the Pro models have an extra zoom lens but other than that the differences are…

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Tag: Marketing
Paul Grute

Landing and Lead Capture Page

The landing page is the first thing a visitor sees when they are on your website, which is of extreme importance. Landing and lead capture page The landing page is the first…

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Tag: Marketing
Paul Grute

Creating a Sales Page

As the title suggests, the sales page is there to persuade a visitor to make a purchase. They can come in many forms, but there are mainly two types of sales pages.…

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Tag: Marketing
Paul Grute

Writing an Awesome Sales Letter (Part 3)

A sales letter should be truthful. Writing a persuasive sales letter is an art, but following guidelines on how to do it is fine if you are an absolute beginner in this…

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Tag: Marketing
Paul Grute

Writing an Awesome Sales Letter (Part 2)

A sales letter should be truthful. Writing a persuasive sales letter is an art, but following guidelines on how to do it is fine if you are an absolute beginner in this…

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Tag: Marketing
Paul Grute

Writing an Awesome Sales Letter (Part 1)

A sales letter should be truthful. Writing a persuasive sales letter is an art, but following guidelines on how to do it is fine if you are an absolute beginner in this…

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Tag: Marketing
Paul Grute

Coming Up with Great Blog Headlines

We have discussed how to work with content writers in our previous post. But one crucial thing we have not discussed is how to come up with a great blog post title.…

Tag: Marketing, KYC

A rule of thumb, for ensuring success from an outside content creator, you must have a thorough guideline which can be followed for your blog. These guidelines will let the writer know…

Tag: Marketing, KYC
Paul Grute

Working with Content Creators

Growing your blog is a task, for which you will need a team of writers. Businesses also hire writers from outside, which create content such as written articles, audio, video, and images…

Tag: Marketing, KYC

A blog has to have an impact on people, but a process is needed to achieve this. Businesses that don’t plan their blogs fail to compound potential. There are three main advantages…

Tag: Marketing, KYC

How to distribute content that attracts an audience? As mentioned in our previous posts, content is crucial for generating traffic and valuable content will lure prospects into visiting your website. Distributing content…

Tag: Marketing, KYC
Anna Broma

Executing Content Marketing

At the last phase, known as the bottom of the funnel or BOFU for short, one must convert leads into customers. Your content has to create the perfect conditions for your lead…

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Tag: Digital, Marketing, Content, Funnels
Anna Broma

BOFU – Bottom of Funnel

At the last phase, known as the bottom of the funnel or BOFU for short, one must convert leads into customers. Your content has to create the perfect conditions for your lead…

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Tag: Digital, Marketing, Content, Funnels
Anna Broma

Middle of the Funnel Marketing

MOFu content is most often distributed through email marketing, also known as marketing automation or lead nurturing. How can you help your customers move through the sales process? So, as we have…

Tag: Digital, Marketing, Content, Funnels
Anna Broma

TOFU Content Marketing

People that enter from the top of your funnel, do not know the solution you are proposing and sometimes they don’t even know the problem that needs to be solved. Your content…

Tag: Digital, Marketing, Content, Funnels
Anna Broma

The Dynamics of Content Marketing

The Internet – a place where people meet, socialize and connect on many different levels. People also discover, interact and share content through the internet, and every type of content will find…

Tag: Digital, Marketing, Content

In short, the goal of a monetization campaign is to make profitable sales offers to the leads and customers you acquired with your Acquisition campaigns. Engagement campaigns are all about making customers…

Tag: Digital, Marketing, Strategy
Peter Stocker

Three Types of Marketing Campaigns

There are endless business goals that an entrepreneur might want to tackle through a digital marketing campaign, but most of these objectives can be achieved by using three broad categories of a…

Tag: Digital, Marketing, Strategy
Peter Stocker

Digital Marketing and Social Media

Over the last three years, marketers have learned to divide their campaigns in 3 difference categories – traditional, digital, and social. Traditional marketing has slowly faded out of the picture as Internet…

Tag: Digital, Marketing, Strategy
Peter Stocker

Introduction to Digital Marketing

Digital marketing was given many definitions, one of the first ones was as a projection of conventional marketing tools and strategies on the internet. But this is not entirely true, since the…

Tag: Digital, Marketing, Strategy
Paul Grute

Introduction to Writing a Marketing Plan

A marketing plan is not always needed. If you have a business that’s growing well and makes sales, then you DO NOT need a marketing plan. Not all businesses are in this…

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Tag: Marketing, Strategy, Segmentation
Paul Grute

What is a Positioning Strategy?

Positioning strategy is a psychological approach to marketing by making potential customers see your product in a positive way, and make them think of it before competitors’ offers. The point of positioning…

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Tag: Marketing, Strategy, Segmentation
Paul Grute

Effective Market Segmentation Strategy

The object of a market segmentation strategy, where you target a narrow group of customers, is to be the best company for that specific customer and become the top seller in that…

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Tag: Marketing, Strategy, Segmentation
Peter Stocker

Market Expansion Strategies

The idea of market expansion strategies is to start selling to new groups of potential customers, obviously, the more potential clients you have, the higher the potential opportunity for sales. One great…

Tag: Marketing, Operations, Plan, Strategy
Paul Grute

Taking Advantage of the Market

It goes without saying that the most affective strategy for a business is to go where the growth is. Find that growth and let it carry your business. Demand is usually higher…

Tag: Marketing, Plan, Strategy
Paul Grute

Examples of Bad Marketing

If your marketing plan contains inconsistencies, it may also contain missed opportunities which is a problem. Little details are important when closing a sale. Eliminating inconsistencies will make your program more effective…

Tag: Marketing, Plan, Strategy
Paul Grute

The Marketing Formula of Success

Finding effective and positive ways to influence customer perception of your product is essential. Using elements from your marketing program which will motivate customers to make a purchase is something you want…

Tag: Marketing, Plan, Strategy

If business is new to you, then the easiest way to get started is with the Five P’s, product, price, placement, promotion and people – this makes up much of the core…

Tag: Marketing, Plan, Strategy
Peter Stocker

This is Why Your Sales are Plummeting

“Perception is everything,” a phrase marketing guru use all the time. It is based on the fact that the success of a business is what customers do, and customers act only based…

Tag: Marketing, Sales
Peter Stocker

About the Target Customer

Everyone here can agree that if customers aren’t aware of your existence, it is a sign that you need to eliminate your (online) awareness gap. What is the percentage of people in…

Tag: Marketing, Sales
Paul Grute

Best Ways to Find Your Customer

At one point a company also decides whether it wants to emphasize attracting new customers or retaining and growing existing ones. Maybe it’s a balance of two, or maybe one must dominate.…

Tag: Marketing, KYC
Michael Patron

Focusing on Your Strengths

This might seem like a very simple concept, but it is extremely important. A company must be able to pinpoint their strengths and keep building on them, as this will lead to…

Tag: Marketing
Peter Stocker

What is the Definition of Marketing

One of the most accepted definitions of marketing – from the American Marketing Association: “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for…

Tag: Definition, Concept
Roger Vero

Marketing Make Sales: Know Your Customer

The immediate goal of marketing is to create sales opportunities, but marketing is also all the activities that result in ongoing, profitable relationships with customers. Knowing your customer is how your business…

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Tag: Digital Marketing, KYC, Customers, Product, Brand
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