There are many ways to get the word out about your product and reach your target audience. The more we advance technologically, the more ways there seem to be to do so.
Understanding all the media routes is pivotal to the success of any advertising endeavor because they serve as your weapons in this war of oversaturation. In a world where to make money you need to have money, how does one even begin? There is no doubt that social media advertising is one of the media channels in today’s world!
Social Media have the most potential when it comes to audience reach. The truth is everyone has an online personal profile they moderately use and take care of. Whether we are talking about Facebook or Twitter! If President of the United States Trump is doing it, it really must be worth the trouble.
Advertising on social media? Where do I start?
You could choose your product and start trying to gather and create a big fan base and then eventually build up your presence into an authoritative source of news and information. Alternatively, if you are not looking to be the next influencer and just want to reach out to people with a product, you can go into paid ads.
Paid ads are not as simple as a ‘pay as you go’. Especially following the whole charade with Cambridge Analytics, Facebook and the implementation of GDPR. Paid ads (especially ads regarding anything political or products that carry the risk of losing capital are being very closely monitored. Each link posted in any ad is followed to be checked and even if the ad in itself is flawless and follows all best practices, it could be taken down or rejected to begin with because of the content on the page (landing page or website) it links to.
When it comes to the content of a landing page (because unless you will be linking to your own website; your own domain it’s a landing page) it also has to be compliant with GDPR and the platform’s community standards.
Advertising on social media used to be much easier indeed. But as things change and technology advances, we have to make sure to update regulations accordingly.
Hope you found this information interesting. Thank you for tuning in