Whether you are a small or medium sized business that is planning your marketing strategy, you need to keep in mind that the right level of brand exposure for your budget varies.
Many companies outsource their creative content and management to “boutique type agencies”, who aid them in keeping their social media engaging without breaking their bank accounts.
The world of Social Media is only getting wider, and when it comes to posting on various social media platforms people usually tend to use it in a wrong way.
Here are 3 big mistakes on how Social Media can kill your engagement and results:
1. Not Sharing Proprietary Content and Links
Where do you want to direct your social media traffic? To your webpage of course! That is where you can inform them about your product and services, ask them to subscribe to your email for special offers so that you can campaign to them, or share your amazing collection of interesting blog articles that will inform them on why they need your product and potentially close a sale.
2. No Visual or Multimedia Content
Links are great and all but when you go with non-proprietary or third-party content that helps show your value proposition. However, social content without visual content for example videos, or eye-catching graphics can get a little stale.
“Did you know that the average video gains 300% more engagement than a static link-based post (according to some studies), and graphic posts that are watermarked with your logo are an effective way to break up the content to be more appealing and enticing to customers.”
3. Irrelevant or Superfluous Use of Hash Tags
#Is #There #Anything #More #Annoying #Than #This?
Please, if you want to spare your brand DO NOT overdo it with the use of hashtags. This is one of the most common mistakes that we see small and medium sized businesses make when it comes to their online presence, on virtually every social media platform.
Hope you found this information interesting. Thank you for tuning in!