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More than a

marketing blog

All About Marketing

All about marketing concepts, sales techniques, strategy and insight on a weekly basis.

The act of sales and marketing can be defined as – “activities for selling and advertising products, and for increasing sales by understanding what customers want, how much they are willing to pay, what they are willing to do and what are their motives.”

This marketing blog is filled with many interesting articles about marketing concepts, approaches and techniques, processes and procedures. It also encompasses sales and psychology.

Learn about marketing concepts you thought were only possible in large corporations. A college degree definitely helps, but much of this information is now open source – and this means – choice. Improve your game. Improve your marketing. Make your choice.

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A successful brand is like a great artisan gin, it features the right blend of base spirit and honors the reputation of its firm as a whole, with amazing botanicals, the distinctive…

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Tag: Marketing
Paul Grute

Current impact of Social Media

The relationship between brands and their consumers has changed drastically, all thanks to the impact of social media marketing. Social media marketing has turned the tables giving control and power back to…

Tag: Marketing
Paul Grute

Digital Strategy & steps to follow

Digital strategy is an ever-evolving process; something every company is always striving improve and be more efficient with. Deeper insight leads to a better strategy; and both push for higher campaign ROI…

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Tag: Marketing

By now, we have all become quietly familiar with the concept of digital content marketing. It first began with words, then pictures came along and soon progressed to include all other forms…

Tag: Marketing